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What we are
How we build our boxes
Meet our Characters!

Penelope
Penny
Penny is the embodiment of warmth and creativity, always dressed in her favorite color—pink. She wears a pink dress with floral patterns, socks and white keds like shoes. Her hair is styled in a cheerful ponytail, often adorned with a pink bow. Chloe’s expressive face and bright eyes reflect her imaginative and nurturing personality with a hint of witty humor. Her presence is felt through her creative ideas and emotional support.

Leontis
Leo
Leo exudes adventurous energy with his striking green outfit that perfectly matches his bold personality. He wears a green hoodie over a graphic T-shirt, along with rugged cargo shorts and skater type shows, designed for quick movement and exploration. His messy, tousled hair and the carefree attitude in his stance highlight his impulsive nature. Leo often sports a playful grin and has a few small tools or gadgets tucked int his pockets, ready for a spontaneous adventure.

Maximillion
Max
Max, a budding scholar and inventor, is a cool classic "nerdy" look. He sports square, oversized glasses that magnify his intelligent eyes, which are always scanning for the next clue or piece of information. His attire consists of a simple blue collared shirt with a pocket square over a white T-shirt, paired with khaki shorts and comfortable sneakers - practical and unassuming but always neat. Max's hair is neatly combed, and he often carries a satchel filled with notebooks and gadgets. His appearance reflects his methodical nature and preference for planning and research.
Meet Our Team

Wendy Rusnak
Founder, CEO
With over a decade of leadership experience in C-suite roles and education, Wendy is the founder and driving force behind Ida Mogul. Drawing on her background as CEO, Executive Director of Business Affairs, and Global Director across diverse industries, she brings strategic vision, dynamic leadership, and creative innovation to reimagining financial literacy for children.

Jonathan Rusnak
Co-Founder
From his academic foundation at the University of Southern California to his work in startups spanning tech and the special effects industry, Johnny brings over a decade of expertise in technology and finance. As Ida Mogul's financial and operational leader, he blends analytical precision with a dedication to making quality education accessible for children.

Jessica Chambers
Co-Founder
Through her experience as an educator and co-founder of Ida Mogul, Jessica is a passionate advocate for engaging and meaningful learning. A dedicated mother and multi-subject teacher, she specializes in creating lessons that meet educational standards while turning financial concepts into fun, empowering tools for children and families.

Cesar Torres
Co-Founder
In his work as a creative director and designer for children’s initiatives, Cesar brings imagination and innovation to Ida Mogul. With extensive experience leading projects at the LEAP Children’s Museum and collaborating with the Boys and Girls Club of Santa Clarita Valley, he is a visionary artist, storyteller, and product developer committed to creating magical learning experiences.